L'Oreal INOA Colour Capture

L’Oréal Professionnel broke new ground with INOA, L’Oréal Professionnel’s first no ammonia,

permanent hair colour – and now they’re bringing us another amazing and innovative new

smartphone app, INOA Colour Capture.

Using augmented reality and geolocation technology, INOA Colour Capture sends users on a mission to capture thousands of virtual INOA colour bubbles in participating salons across the UK and Ireland. By capturing a bubble, consumers can win a luxurious INOA Hair Colour service or a fantastic INOA Colour Care sample pack at all participating salons.

On September 3rd, thousands of these bubbles will be released across the UK and Ireland where consumers will be able to capture virtual  bubbles on their mobile phones in three exciting ways.

These virtual colour bubbles represent two different types of prizes:

♥ Over 15,000 INOA Nationwide complimentary colour services available in salons Nationwide

♥ Over 90,000 INOA colour care sample packs (one shampoo, one masque & one conditioner)

When a prize bubble is captured the winner can make their INOA colour booking or collect their INOA sample pack from salon, depending on the bubble captured. There are 3 exciting ways of capturing the bubbles Street view, Map view and List view as below:

The bubbles are under wraps at the moment but you can register your interest in downloading the app

at www.inoa.co.uk right now. Get ready – there’s going to be an explosion of colour when all the

bubbles are released! The iNOA colour bubbles won’t be around forever though; INOA lovers will only have until September 30th to capture them and win these great prizes!

♥ ♥ ♥

I've already registered and will definitely be getting the app. Looking forward to popping a bubble or two! What are your thoughts on this new generation of brand interaction?