Monday, 24 June 2013

IMATS London 2013

It makes a pleasant change to be writing this post in the summer. Previously both IMATS I have attended in 2011 and 2012 were in January/February which involved a lot of snow! For 2013, IMATS London moved from January to June along with a change of location from Alexandra Palace to the Olympia National Hall in Kensington. Cue a very early start on Saturday at Leanne's (5am - I think we're borderline insane?!), a journey from East to West London and some added transportation issues (cheers TFL) before we could gain access to one of the make up world's biggest events.

As usual, all the stands and stages were on one level and there was lots of space between stands for all the visitors to mill around in. The balcony section of the Olympia housed a small cafe area, the preparation area for the Student Competition and the Make Up Museum.

Make Up Museum

Lincoln created by Kazuhiro Tsuji

And some familiar faces!

Daniel Craig as James Bond

Johnny Depp as Captain Jack Sparrow

The IMATS Experience

Saturday was by far the busiest day for me, taking in the artistry, watching the Student Competition, attending the Power of Social Media talk and of course shopping! IMATS is certainly a great experience but I feel its definitely better if you have a plan. Bicky, Leanne and I knew which stalls we simply had to get to before it got super busy. I bought the things I really wanted and I spent Sunday treating myself to some impulse purchasing!

Lime Crime and Sugar Pill at Love Makeup


Charles Fox

Pigment Stacks at Naked Cosmetics


Bobbi Brown Pro

Make Up For Ever


m•i•a by Einat Dan

Student Competition: Battle of the Brushes

This year, the beauty/fantasy competition was on Saturday. It's always a must watch for me because I love to see the results after we've had a sneak peek of the preparation area! I find it fascinating to see what the artists create in their two hour time limit. The 2013 theme was The Elements, inspired by—but not limited to—the four forces of nature: earth, wind, fire and water.

Michael Key, Make Up Artist Magazine Publisher and Heather Wisner, the IMATS Student Competition Director about to announce the winners.

Third place - Valko

Second Place - Laetitia Saren

First Place - Ya-Sui Tseng

The Power of Social Media

Being kept highly entertained in the Apex Room by (L-R) Ruth from A Model Recommends, Louise from Sprinkle of Glitter, Anna from Vivianna Does Makeup and Caroline from Beauty Mouth

♥ ♥ ♥

Another brilliant IMATS weekend is now over. I had a great time and it was lovely to see a few familiar faces and meet a few more in the form of the very lovely and funny Grace from All That Slap! Especially as she convinced us to go to Pizza Express. Because you know, the trains were cancelled. And it was inside the Olympia. Would have been rude not to, right? ;)

Did you go to IMATS? Was it your first time or are you a bit of a pro now? I hope you all had a great time. Stay tuned for my haul post, coming soon.
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