Welcome to my first review of 2010! I'm still not used to saying that lol. As you may notice, my review posts are now going to take this format, so hopefully you'll find them more useful. Anyway, here we go!
I say: Well, I don't have wrinkles so can't comment there. However, I can verify L'Oreal's claims that the primer masks uneven textures, makes the complexion smooth and gives a velvety touch. Exactly what it says on the
tin erm jar. The primer does have a smooth texture and does disguise pores. Win. It does give a beautiful matte and silky finish; my skin always feels wonderful once this is applied. As for the claims that it's easy to apply... well, yes but I find it feels a bit thick and heavy in comparison to the Avon Magix Face Perfector that has quickly become my favourite primer out of the two. When I say it feels heavy, no girls I haven't been applying it with a trowel, but if you've tried the Avon version, the formula feels a lot lighter in comparison with L'Oreal. Regardless, once it's on it does feel great and it's not greasy at all. I use my fingers to apply it and they always feel a bit, well not sticky or greasy, but you know that there's something on them. This is why I prefer Avon's primer because you don't get that. L'Oreal's primer does make a great base, but it's not my favourite. Avon's primer also prevents shine for 12 hours (although I've found it to prevent it for longer) whereas L'Oreal's doesn't.
Available from: Boots and boots.com